Gotta go fast towards theater halls in 2018 if you’re a Sonic fan!
Since Sonic the Hedgehog hasn’t been doing so hot in the video game realm recently, you might as well expand the brand outwards while it still remains popular. As we approach the official 25th anniversary of Sonic in North America, controlling Sega Sammy Group is currently working towards finally getting that Sonic the Hedgehog movie off the ground and ready for action in 2018. The news comes from The World Folio, which talked to Sega Sammy Holdings Inc CEO and president Hajime Satomi’s plans for a new entertainment era for their company.
The entire interview is an interesting one, talking about business culture in Japan and how to revitalize their standing in an international market (they thankfully designate Pachinko as a Japan-only venture). However, the real tidbit here is Sega’s plans for “next-generation concepts.”
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“Sega Sammy Group is currently planning with Sony Pictures to create a live-action and animation hybrid ‘Sonic the Hedgehog’ movie scheduled for release in 2018,” Satomi explains. “Like with this CG animation production, we would like to expand our business into other entertainment areas beyond what we are currently involved.”
I’m not quite sure how a movie based on a video game character that will turn a quarter of a century old this year is quite a “next-generation concept” for Sega, but I’m sure it will make the kids happy. Sonic the Hedgehog has worked well in an animated TV setting, both in the 90’s and today. Getting a feature film with Tails, Knuckles and the rest of Sonic’s gang should do well at the box office with an appropriate budget, and with Sony Pictures’ proclivity with working on video game film projects, the timing is just right.
h/t Nintendo Life