PS4 Market Share In Europe Not ‘Any Less Than 70%’


While the market share lead for PS4 in North America is the most hotly contested against the Xbox One and Wii U, the same apparently can’t be said for most of continental Europe. Sony Computer Entertainment Europe president Jim Ryan told VG247 in an interview that increased partnerships with companies like Activision (which have provided timed exclusives for Destiny and Call of Duty) have helped improve the benefits to playing on PlayStation, which were lacking during the last console round.

When asked specifically about the success in the UK translating to Europe, Jim Ryan had plenty to say about the PS4. “We have a very significant market leadership,” Ryan said. “Well, we have market leadership in every country in Europe, and have very significant market leadership in continental Europe. Extremely significant. I don’t think market share’s any less than 70%, and frequently greater than 90% in continental Europe. It’s quite different in the UK and the US.”

The numbers surrounding continental Europe are very vague, especially when counting “frequently” as a unit to describe the amount of countries that the PS4 has 90+% market share in. Furthermore, continental Europe excludes the Greek Islands, Malta, Sicily, Sardinia, Corsica, the Balearic Islands, Iceland, Ireland, and the United Kingdom as a whole, where the last two mentioned regions are assuredly closer in console market share than 70% in favor of one console.

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Still, it’s clear that the PS4 seems to enjoy a favorable lead across the continent. If Microsoft wants the Xbox One to have a resurgence across the regions, it will likely need to come starting with gamescom 2015. Sony has already stated they’ll be skipping a media showcase in Cologne this year in order to present at Paris Games Week on October 27th. That gives Microsoft a better opportunity to showcase to the gaming public what they’re offering during Holidays 2015 and beyond. Plus, it would be nice if Xbox One’s Kinect got premium/natural voice support beyond just the UK, France and Germany in Europe. It will take a bit more than just one event, but even the smallest shift in momentum can turn things around against the PS4 market share.

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