Xbox One Close To 10 Million Units Shipped To Retailers
There’s no bones about it; both the PS4 and the Xbox One are selling extraordinarily well less than one year after being released. Both Microsoft and Sony’s newest consoles are well ahead in their first year performances than their previous console releases were, comparatively. That’s why it has been increasingly frustrating that Microsoft can’t seem to outright express how well the Xbox One is doing for them by releasing confusing release statements about the entertainment console. A recent Xbox Wire post confirms this by saying the Xbox One, “shortly,” will be “sold in to retailers more than 10 million Xbox One consoles.”
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Yusuf Mehdi, corporate vice president for Microsoft, also notes that the Xbox One has actually sold better than the PS4 and Wii U over the past two weeks. Additionally, he states that over the past week, sales of the Xbox One had tripled in the US compared to the previous week, thanks to a limited time offer to cut the price of the Xbox One to $349 in the region.
While all that information is indicative of success for the Xbox One, there’s no way in hell that one can get a clear-cut understanding about hard sales numbers. Vague week-to-week sales performances? Outselling the competition for 2 weeks? Not quite reaching 10 million Xbox One units shipped to consumers, likely in preparation for Black Friday and a general increased holiday interest? What, exactly, is considered “shortly” in regards to shipping 10 million units?
Sony and Nintendo have gotten it right, recently, by revealing their console sales information in a definitive manner. Nintendo opts to reveal their shipped numbers every financial quarter, showing a number within the tens of thousands range. Sony has either posted their sold-to-consumers numbers at events, or revealed their shipped information in financial statements (linked in the first paragraph). Each instance leaves the consumer accurately informed.
Microsoft, however, has opted to forgo explicit statements or numbers regarding the shipments or sales of the Xbox One since the early part of this year. They have done so by bundling Xbox One and Xbox 360 numbers together in each of their last two financial statements. Even though Xbox One’s launch has been infinitely been better than the Red Ring Of Death phase that almost ruined the Xbox brand during the early 360 days, it’s disappointing that they have to play coy about its success.
What should be a sign of confidence about the Xbox brand as it nears the midway point of the 2010’s is hampered by PR-crafted statements meant to have the consumer guessing. C’mon, Microsoft; you and your console are better than this!
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