The PS4 is officially a sales beast, nearly doubling its total from this point last year.
After the slow start to the PS3 (in which, during some of the early weeks, the PS2 was out-charting the PS3), nobody could have seen the early lead that the PS4 has taken in terms of sales. If you had told the majority of the gaming audience, on this day three years ago, that PS4 sales would be comparable to the PS2, you would be laughed out of the room. Instead, here we are, with GameSpot reporting that Sony has announced the platform’s total sales have now reached 35.9 million units as of January 3, 2016.
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Over the past holiday season alone, the PS4 sold more than 5.7 million units. Additionally, more than 35 million PS4 software units were moved during the same time period, both at brick and mortar stores and through the PlayStation Store. Finally, PlayStation Plus subscriptions have increased by roughly 60% year over year.
Considering that the PS4 had sold almost 18.5 million units total this time last year, as announced at CES 2015, the PS4 has shown incredible growth in such a short time. Paired with the fact that the PS4 had very few, lower key exclusives available on the market during October – December 2015, it goes to show that you don’t need to have a Halo 5, Forza 6 or a forced timed-exclusive game in order to succeed. Sometimes, just partnering with third-parties for bundle releases and having a really good mindshare about your console is more than enough.