Report: US Women More Likely To Own A Game Console Than Men
In a report that is sure to produce an intellectual, well-reserved, non-hysterical reaction among the hardcore faction of gaming fans, a Pew Research Center study looked at the trends of technology device ownership for the year 2015. They polled 1,907 US Adults, including 921 men and 986 women, producing a margin of error at roughly 3.7% concerning the statistics for those two factors. Keep that in mind when reading the statistically-supported result that states 42% of women polled aged 18 and above own a game console (example given as “Xbox or PlayStation”), while 37% of men own a game console.
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There are a lot of interesting dynamics concerning owning a game console, including the fact that 40% of all US adults own at least one. Furthermore, the difference in likelihood of owning a console between the ages of 18-29 or 30-49, despite a larger pool of US citizens between the 20-years age bracket, is statistically insignificant at 55% and 56%, respectively. Remarkably, 8% of adults at 65 years of age or older own a game console, while 30% of those between 50-64 years of age own a games console. That said, the margin of error between age brackets range between 4.8% and 6%, compared to pools of participants in larger numbers.
While it is easy to try to find any reason why a well-respected organization might have screwed up their polling results, just like it is to pretend that a group of 1,907 adults isn’t enough to gauge the rest of America when you don’t know how statistics work, perhaps one should wonder why the current state of open gaming enthusiasm is so decidedly brought by males. That’s harder to quantify, as it relies on social and anthropological studies for men and women inside and out of gaming, but if more women own gaming consoles then men, then why isn’t an equal amount of advertising tailored towards their gaming interests?
Meanwhile, Nintendo stands on the outskirts, wondering why they weren’t mentioned as an example for the study.
h/t SegmentNext