The PS4 Will Now Cost You $349.99 USD To Purchase
It’s been rumored, hinted at and anticipated, but today it is finally announced. As written and revealed on the PlayStation Blog by John Koller, VP of Platforms Marketing at Sony Computer Entertainment America, as of October 9, the PS4 is permanently dropping its price by $50. That’s right, in the United States, it will cost you $349.99 to purchase a basic PS4 console. In Canada, where the price was previously $449.99, a basic PS4 console will now cost you $429.99 CAD. You can thank the weakened Canadian dollar (and there are just a few people you can blame beyond that) for just a $20 price drop.
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Better yet, as of tomorrow, certain PS4 bundles that were previously announced will also receive a price drop in accordance. The Uncharted: The Nathan Drake Collection (due out tomorrow) and the Star Wars Battlefront bundles will drop to $349.99 USD/$429.99 CAD, and the Limited Edition Call of Duty: Black Ops III 1 TB, Limited Edition Disney Infinity 3.0: Star Wars and the Limited Edition Star Wars Battlefront PS4 bundles will drop from $449.99 USD to $399.99 USD. Finally, you can also get the NHL 16 PS4 bundle in Canada for that now standard $429.99 CAD price.
With a relatively concise offering of bundles for the PS4 compared to those for the Xbox One, a permanent price drop will certainly keep the PS4 in close competition with the Xbox One in terms of consoles sold within the US during the holiday season. As we’ve seen once before, as Microsoft goes all in on eating costs to move more Xbox One units with mega bundles as a major holiday sales pitch, so too do consumers show to go all in. Otherwise, as the monthly NPD results show, the PS4 would likely continue to sell the most hardware units within the United States. It will be interesting to see if the price drop will sway things back in their favor.
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