Sega CEO: Atlus Teaching Sega How To Make Quality Western Games

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When one thinks about Sega games, lately thoughts have centered around just how awful Sonic Boom titles are, and just how broken they played at launch. What Sega thinks about, however, is just how much the Asian game markets have been floundering. In response, according to an interview with Famitsu (translated by Siliconera), Sega will be pushing for quality products in other markets, and are following the lead of Atlus.

“As far as the Western market goes, we learned a lot from Atlus,” Sega CEO and president Hajime Satomi said. “If we can make a title with proper quality, I believe there’s a good chance for it to do well even in the West for players that like to play Japanese games.”

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Doubling down on the West, Satomi also concluded that Sega games should actually start to care about the quality of the product they are releasing. “I’ve been talking to the employees about how we should start putting serious consideration into quality from this point on,” he stated. “Especially in North America and Europe, where it’s always been more of a focus on schedules, I believe that if we can’t maintain quality, it would be better to not release anything at all.”

What’s most confusing about this story is that the CEO of Sega, essentially, admits that Sega hasn’t been putting serious consideration into quality prior to the CEO actually telling his employees to do so. It’s a far cry from the days of yore, where Sega were releasing both compelling software and hardware. Right now, Yakuza, Bayonetta and Project DIVA are the only real series’ of quality that translate well to a Western audience, and even titles in those series are considered niche. It will be a matter of Sega taking notable action for these words to do anything but ring hollow, although it’s something I’d greatly like to see.


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