There’s a lot controversy over Gamestop’s trade-in program. Some say it doesn’t give you good value, and many argue that it very negatively affects sales of new games along with allowing Gamestop to make a repeat profit on games without giving a dime to the publishers & developers beyond the initial sale. At the very least, Gamestop’s trade-in program can be very confusing, with lots of different tiers that can affect how much you get for your trade-ins.
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Well, Gamestop is simplifying its trade-in program, and the bottom line is you will generally get more money (about 20%) for your trade-ins without having to do something like putting it towards a pre-order starting August 18th. You’ll still get an additional 10% if you are a member of their Power-Up Rewards program, and less if you want cash instead, but it’s generally a more flat rate. Gamestop has released a statement about the change to their program:
"GameStop made the decision to simplify the trade-in pricing structure that is part of our buy-sell-trade program based on positive feedback we have received from customers and store managers,” said Jason Cochran, senior vice president, pre-owned business. “We anticipate this change to be well-received by our customers as they experience the added value we are now offering them for their pre-owned video game and consumer electronic products.Last year, GameStop issued over $1.2 billion of trade credits with more than 70% of that applied to the purchase of new products,” said Cochran. “We want to provide our customers the best value for their trade and we believe customers will be pleased with this new simplified pricing."
While simplification of the plan is good, I hope this doesn’t spell then end of their occasional bonus trade-in promotions. Sometimes you can get up to 50% extra credit and as someone who has a fairly limited entertainment budget, those promotions often allow me to buy more new games throughout the year than I generally would.
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