Microsoft To Stick With Xbox, CEO Confirms
Like there ever was any doubt! In an open memo to Microsoft employees, Microsoft’s newest CEO Satya Nadella established the vision and drive for the company that begins with the fiscal 2015 year. Based off of what he hasd to say to his trusted workers, it looks like Xbox is there to stay in the long run.
“The single biggest digital life category, measured in both time and money spent, in a mobile-first world is gaming,” Nadella remarked. “We are fortunate to have Xbox in our family to go after this opportunity with unique and bold innovation. Microsoft will continue to vigorously innovate and delight gamers with Xbox.
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“Xbox is one of the most-revered consumer brands, with a growing online community and service, and a raving fan base. We also benefit from many technologies flowing from our gaming efforts into our productivity efforts – core graphics and NUI in Windows, speech recognition in Skype, camera technology in Kinect for Windows, Azure cloud enhancements for GPU simulation and many more.
“Bottom line, we will continue to innovate and grow our fan base with Xbox while also creating additive business value for Microsoft.”
I doubt it can get much clearer than that; Microsoft, from the top-down, will stick with the Xbox program. Hopefully this will end speculation that has been dogging the company for years, although it probably won’t stop shareholders from questioning their decision. The company has lost a great deal of money from creating Xbox consoles and programming (mostly from the Red Ring Of Death failure rates of the Xbox 360), even if retail hardware sales across the board are up in the first year of the Xbox One. But, with more than 26 countries to receive their newest console in the coming months, things could be on the up-and-up for the gaming division as a whole.
h/t GamesIndustry
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