GameStop CEO: You Won’t See Us Involved In The Creative Process

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It was recently reported that GameStop as going to get way more involved in game development in order to get better exclusive pre-order content for their chain of stores.

This has lead to fears that there may be games with significant amounts of content you can only get at GameStop, and that they would have a significant influence on game development in the future.

But GameStop CEO Paul Raines is assuring gamers that GameStop’s plan is not to mess with the development of games in any significant way.

You won’t see us involved in the creative process. That’s not something we do well. We love to play games, and unlike our competitors, all we do is gaming. But we will not be involved in the artistic or creative process. That’s not really our domain.

I think we’d be foolish to tell developers how to develop games or publishers how to bring product to market. That’s what they do extremely well. What we’ll do well is put capital at risk and help distribute and connect with PowerUp Rewards customers,” Raines said, referring to GameStop’s frequent-buyer rewards program. That’s really the extent of what we’re talking about. I think the day you see us in the creative side is when you can tell me we’ve officially lost our minds.

While that all sounds nice, Reins remains pretty vague about what the content will entail and what GameStop would consider not interfering with the “artistic process” while still investing money and getting something back as exclusive content for it. My guess is this’ll end up somewhere in the middle. You might actually get some hefty game content by pre-ordering at GameStop, but nothing that would drastically alter the core of the game (like maybe some hefty amount of side missions
or something).

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Tags: GameStop News Pre-orders Video Games