Candy Crush Creator Abandons “Candy” Trademark


Candy Crush Saga developer King has abandoned its efforts to trademark the word “candy” in the United States, according to documents posted by the United States Patent and Trademark Office.

The filing, which was signed and submitted by the company on February 24, states that, “The applicant hereby expressly abandons the application for trademark registration made”.

King had recently come under heavy fire for its wanting to trademark the word “candy”.  From independent developers to the IGDA, many were against the plans by King to take full control of such a common word. This news can only put a smile on developers in the United States.

As for the company’s trademark filings elsewhere, the company said in a statement to Polygon that every case is different.

“We feel that having the rights to Candy Crusher is the best option for protecting Candy Crush in the U.S. market. This does not affect our E.U. trademark for Candy and we continue to take all appropriate steps to protect our IP.”


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