IGDA Opposing King’s ‘Candy’ trademarks


The International Game Developers Association has issued a statement opposing King’s Candy Crush Saga trademark filing.

The statement, which criticizes the developer’s attempt at owning and controlling the words “candy” and “saga”, announces the organizations plans to use its Business and Legal Special Interest Group to investigate the filing.

“While we understand and respect the appropriate exercise of Trademark rights, King’s overreaching filing in its application for the Trademark for its game “Candy Crush Saga,” and its predatory efforts to apply that mark to each separate word contained in that name, are in opposition to the values of openness and cooperation we support industry wide, and directly contradict the statement King’s CEO, Riccardo Zacconi, made on 27 January.”

This is just the latest opposition against King after an indie game developer lashed out at the company for running him out of business.


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