Nintendo: Don’t Expect Mario On Smartphones Anytime Soon


Despite all the hustle and bustle over the recently-retracted forecast projections for Nintendo’s fiscal 2013, Nintendo doesn’t expect to go into panic mode and licence their All-Star cast to mobile devices. Nintendo president Satoru Iwata said in a news conference translated by The Wall Street Journal blog that, “The spread of smart devices does not spell the end of game consoles. It’s not that simple…It doesn’t mean that we should put Mario on smartphones.”

Their goal right now seems to be gearing towards using smartphones as a way of marketing the hardware and console experiences of their main Nintendo properties. They have already released apps on non-Nintendo platforms in the past, but with an increased budget in research and development the hope is that Nintendo can get out of their slump with a plethora of new strategies and IP’s.

While I’m of the mind that the release of the upcoming Super Smash Bros game will be the time most people will finally be compelled to pick up a Wii U and restore some of the company’s lost prosperity, it is at least progressive enough of Nintendo to be entertaining thoughts of their properties and how they interact with the mobile market. They haven’t been the most up-to-date when it comes to the internet age, but for the sake of the games; here’s hoping they get it right soon.


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