NBA 2K's auction house will allow sniping, 2K doesn't believe it hurts the game

Players rejoiced that NBA 2K is bringing back its auction house for MyTEAM. Now 2K has announced it won't penalize players for finding great deals.
NBA 2K25 Auction House (1).jpg
NBA 2K25 Auction House (1).jpg / 2K Games
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NBA 2K is saying all the right things right now regarding its ever-controversial MyTEAM Mode. Fans were ecstatic to hear that the unpopular player market experiment has gone away. The auction house is back, but anyone playing Madden 25 Ultimate Team knows that is not a guarantee players will be treated right.

2K addressed fans' concerns on its Discord, saying it will not ban the practice of "sniping," or buying a card for well-below its typical price. For many players, finding a great deal on the auction block is as exciting as hitting a game-winning shot.

Effective usage of the auction house also helps No Money Spent players stay competitive in a game mode designed to get players to fork over their hard-earned cash. NBA 2K24's player market was a transparent attempt to place a stranglehold on the market. The cards in the market were nowhere close to as good as the cards pulled from packs.

The removal of the auction house was a clear message that 2K wanted packs to be the only source of acquiring cards. The good news is that 2K won't punish anyone for taking advantage of shifting trends in the market.

What they will continue to crack down on is buying coins from outside vendors. That's a clear violation of the terms of service we all agree to without actually reading it. Virtual currency is the coin of 2K's realms and we legally shouldn't buy it anywhere else. In spite of that, nearly every major content creator is sponsored by a service that sells coins.

These moral conundrums are now forced on us by video games that carry their own complex economies. Government officials in some countries have investigated these practices, but not much is happening. The United Kingdom has politely asked game companies to police themselves.

Belgium and the Netherlands have enacted some of the world's strongest anti-loot boxes laws. But because they represent a relatively small slice of the gaming pie, publishers are just opting to not release loot box-laden games such as Diablo Immortal in those areas.