Target Black Friday Deals Are Lackluster

Target proudly touts their doorbuster sales–they’re open as early as 6pm on Thanksgiving and their deals last through Friday, some through Saturday. Unfortunately, unless you really want to be ahead of the pack and shop Thursday instead of Friday, Target doesn’t seem to offer much in the way of interesting deals. Most of their offerings are the same or comparable to other stores, and their selection of games to purchase along with their consoles is likely to be less interesting than stores such as GameStop or Best Buy.

Target’s ad has a really confusing layout. All of the gaming stuff is spread awkwardly throughout pages 1-8. After that, the only other one of the 37 pages that has any gaming merchandise is page 36, where their PS4 bundle is hidden, for some reason.

Target’s bundles are comparable to GameStop’s: They have an Xbox One with digital copies of Assassin’s Creed Unity and Black Flag for $329.99. The big kicker on this one is that you also get a $50 Target gift card with this purchase, so you could potentially pick up another game at the same time.

There’s an Xbox 360 bundle that includes a Kinect, along with Kinect Sports, Kinect Adventures, Forza Horizon, and a 1 month Xbox Live subscription, all for $179.99. Pretty good deal if you’re looking for a last-gen console.

Their PS4 bundle is identical to GameStop’s–PS4, Grand Theft Auto V, and The Last of Us: Remastered for $399.99. No gift card offer for the PS4, sorry.

Nintendo is sparse in this ad, but if you’re shopping for a child, they do offer a bundle of a Nintendo 2DS and Yoshi’s New Island for $99.99.

Other than that, the games in their ad and their markdowns are depressingly vague, mostly limited to “50% off select games,” “Select games, $25.” From the pictures in the ad though, looks like:

• Madden 15 and NHL 15 for Xbox 360 are 50% off
• Mario Kart 7 for 3DS is 50% off
• Assassin’s Creed: Black Flag for Xbox 360 is $15
• Super Mario 3D Land for 3DS is $15
• The Evil Within and Shadow of Mordor for PS4 are $25
• Madden 15 and FIFA 14 for Xbox One are $35
• Watchdogs for PS4 and Sims 4 for PC are $35
• Assassin’s Creed: Rogue and Borderlands: The Pre-Sequel for Xbox 360 are $35

If you’re willing to take a gamble on what games are available, or if you’re looking for good deals on 360 merchandise, Target might be the way to go, but otherwise it seems like a waste of your time standing in line for their offerings.

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