Morning DLC: Video Games News And Rumors 8/12/13
By Nick Tylwalk
"Feeling like a slouch? No fear, because playing video games while jogging in place is here — well, almost.The Omni treadmill is designed to let you run, walk or jump in place while you play games on Oculus Rift, the virtual reality headset for3D gaming. The Omni, sold separately to the Oculus Rift, is now available for pre-orders on the company’s web site.The company says the orders will ship in March."
"A new monthly subscription service run by a pair of San Francisco Bay Area brothers aims to ease suffering for those with a serious case of “Pac-Man” fever.With their rental service, All You Can Arcade, Seth and Timothy Peterson drop off hulking arcade machines to homes and offices around the state. Among the titles available are ’80s classics, including “Ms. Pac Man,” ”Donkey Kong” and “Tron.” And the machines are always set to “free play,” so there’s no need for quarters, the company’s website states.The Petersons launched their enterprise last month and say their plan is based on old-school economics. They rent the games out for $75 a month after purchasing the machines on the cheap and refurbishing them to their former glory."
"Getting the attention of the so-called millennial generation is no easy feat for many advertisers. Try as they might to break through on television, social media and other digital platforms, their sales pitches are often ignored in favor of Netflix, Snapchat, Twitter and video games.Executives at American Express say they think they may have found a way around that by becoming part of a digital game experience. On Wednesday, the company is to announce a sponsorship program that takes aim at the millions of people who play the online video game “League of Legends” by Riot Games.The centerpiece of the partnership is a line of prepaid debit cards that are illustrated with images and characters from the game and that allow cardholders to get so-called Riot Points that can be used to buy characters and other extras in the game."