When asked about his thoughts on the Xbox One nickname, “Xbone,” Major Nelson replied with, “I don’t like it…it disrespects the teams that have put in thousands of hours (already) into the development of the product. Sure, it’s cheeky but I don’t care for it myself.” So, to ensure that somebody doesn’t use the nickname against Microsoft, the company has bought the domain, “xbone.com.”
While it may seem silly, it does allow Microsoft to better have control over how they want to craft and market their brand. If they don’t find the nickname Xbone respectful, they are well within their rights to purchase the domain. Fusible even mentioned that the previous owners could have been paid a sump of money for ownership rights, meaning that they at least took the higher route over the website instead of going through the legal system.
On the other hand, depending on how public this news is treated and how people who don’t like the Xbox One treat this domain ownership, the Xbone might become their Xbane. Just imagine throughout the years if Microsoft falters even a little bit with sales or in market shares with the Xbox One. The nickname is so exploitable. Losing in the console-selling race? They would be, “Xboned.” If they had just let the Xbone thing slide, it would have eventually faded out. If they continue to make moves like this, the Xbone might be a nickname that sticks.
The Xbox One will release worldwide in 13 different countries this November 22.