If Ubisoft’s latest campaign works out, Sam Fisher’s mission will no longer be confined to game consoles.
But before the game maker could deploy the black-ops protagonist of its hit “Splinter Cell” videogames into other media platforms like novels, television and film, it needed the help of Starlight Runner Entertainment.
The New York-based Starlight Runner specializes in transmedia, a buzzy term for a multiplatform approach to storytelling. The idea is to have Fisher’s exploits organically play out from Xboxes to graphic novels to possibly the big screen while minimizing any storytelling inconsistencies or lame tie-ins that could mar longtime fans’ enjoyment.
Tim Schafer had a lot to talk to me about, a lot to clarify, when we met in his offices in San Francisco. It’s been a wild couple of months for Schafer and Double Fine productions.
Back in July, Schafer sent an update to backers of his record-breakingly successful Kickstarter adventure gameBroken Age, telling them that due to the game’s increased scope, they were going to split the launch into two, and use sales from the first half to help finish the game. Fairly or unfairly, public response got heated.
In the time since that announcement, a number of things have become clear: Schafer and company are not asking backers for more money, the game is going to get finished one way or another, and backers won’t have to pay any extra for the finished game. But plenty of confusion remains.
Microsoft and PepsiCo are continuing their long-running partnership to market Mountain Dew and Doritos products to Xbox gamers. This year, the two companies will be giving away free Xbox One systems in a new “Every 2 Minutes” promo. And as usual, the event will coincide with the release of new “Game Fuel” products.
To participate, you’ll have to buy specially marked Mountain Dew and Doritos products to collect codes. Then, starting September 30th, you’ll be able to enter those codes ontoEvery2Minutes.com. Finally, on November 5th, you’ll be able to use your points to bid on Xbox One systems. Nightly auctions will run every two minutes from 9PM ET to 2AM ET. That means 150 systems will be given away every night.
The auctions will run until December 9th, meaning the promo will end up giving away over 5000 systems.