EA’s Peter Moore Believes Core Gamers Uncomfortable With Change
This will certainly be well received by the core gaming community! EA COO Peter Moore, in a recent interview with Gamesindustry, commented on the notion that the “core” gamers don’t appreciate or want to embrace new business models (those outside of the traditional buy-and-play full priced games) within the gaming industry.
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"I think the challenge sometimes is that the growth of gaming… there’s a core that doesn’t quite feel comfortable with that. [Gamesindustry] readers, the industry in particular. I don’t get frustrated, but I scratch my head at times and say, ‘Look. These are different times.’ And different times usually evoke different business models. Different consumers come in. They’ve got different expectations. And we can either ignore them or embrace them, and at EA, we’ve chosen to embrace them."
Peter Moore also goes on to say, just as NFL fans were wise to be open-minded when it came to rule changes and controversial additions (like instant replay), he believes that gamers will look back at the “disruptive changes the game industry is going through and conclude they were for the better.”
Look, I completely understand having different types of models to fit certain industries. Right now, free-to-play models that are devoid of pay-to-win elements seem to work best for MOBA’s and MMORPG’s, just like how $10-$20 price points seem to be great for Indie games. However, I can’t imagine one can make a sound argument to defend introducing microtransactions within full price, $60-at-launch games quite like EA did, especially when introduced in games like Dead Space 3 that saw previous entries receive critical acclaim without them.
It’s not even limited to games that start off with microtransactions for EA. We’re starting to see EA titles launch as microtransaction-free and eventual updates bring these pay schemes in, forcing consumers to financially support these practices after the fact, whether they like them or not. With the advent of paid digital services, including rentals (PlayStation Now) and subscription (PS+, Games With Gold) models, there are absolutely innovative ways that consumers can purchase games. However, the way that Peter Moore shapes his argument is disingenuous and ignores the pay models EA uses that benefit the company’s bottom line, rather than the growth of new users within the gaming industry.
h/t CVG
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