EA’s chief financial officer Blake Jorgensen spoke at the Morgan Stanley Technology, Media, & Telecom Conference, and one of the more interesting tidbits to come from his presentation is that prices for current-generation consoles — Sony’s PS3 and Microsoft’s Xbox 360 — will likely not see a price cut until the holiday season.
As reported by Gamespot’s Justin Haywald, Jorgensen stated, At some point [Microsoft and Sony] will most likely bring those prices down, which could expand the marketplace for old-generation software. … I’m guessing it’s probably late in the year or maybe even after next Christmas.”
Sony and Microsoft’s next-generation consoles have been out on store shelves for a few months now. Strong sales for both the launches of the PS4 and Xbox One are likely a result of a previous generation that was stretched out much too long. While the PS4 is still doing fairly well for itself, the Xbox One’s sales have been comparatively faltering.
With that in mind, it is interesting that neither of the electronic giants would opt to drop the prices of their current-generation offerings in order to bolster these weaker, non-holiday quarters.
Then again, considering how many Xbox 360 units Microsoft managed to move during the 2013 holiday period (read: a lot), maybe the company feels it can hold out a little while longer and squeeze out as much money as possible.