Ubisoft expects twice as many PlayStation 4 and Xbox Ones to be sold within the first couple of years than PS3/360 managed within the same time period, adding that the social features of the two consoles are currently being dramatically undervalued by critics.
“Think about all the things we’ve learned socially since the last consoles launched seven years ago,” said Tony Key, senior vice president of sales and marketing at Ubisoft.
“Our feeling is the installed base of these machines will be much faster to take hold than previous generations,” he said. “In the first couple of years, we expect double the installed base of previous generations [during that same time period]. … The reason why is: the last cycle was longer, so there’s a lot of pent up demand.”
PS4 should be readily available over the holiday period, according to the man running the PlayStation business.
“[This is] the first platform launch that I’ve ever been involved with where we’ve had such a good production ramp up and a good sense of supply,” Sony Computer Entertainment CEO Andrew House told Game Informer. “I think that we will be in good supply in the countries that we’ve launched in.
“I think through the holiday season that we’ll be in good supply. The sales target that I announced for the company is five million units sold by the end of our fiscal year. March 31, 2014.”
Global technology giant Apple is in talks to acquire PrimeSense–the company that created the technology behind the Xbox 360’s Kinect camera–according to Israeli publication Calcalist and corroborated by AllThingsD.
Sources said the deal, estimated to be valued at around $345 million, is not finalized, though it is expected to close by the end of this week. Notably, Microsoft created the updated Kinect camera for Xbox One in-house.