Microsoft has signed up England football captain Steven Gerrard and Star Trek actor Zachary Quinto for its Xbox One marketing campaign.
Spanning TV, cinema, radio, digital, social and retail marketing, the campaign kicked off online today with the video below. It will begin rolling out in the US on Sunday and in the UK next week, the Guardian reports.
Designed to position the console as the “only all-in-one entertainment system that brings together content loved by gamers, movie buffs, sports fans, and TV lovers, all in one place”, the cost of the campaign will reportedly exceed $100 million (£62m).
The lead composer on “World of Warcraft” announced his video game tribute band Critical Hit today, along with the band’s debut album, which includes covers of the main themes from “Tetris,” “Pokémon,” “Halo 2″ and “Metal Gear Solid 2.”
The band’s debut album, Critical Hit: Volume One, is now available for pre-order for $14.99. Hayes will sign copies of the album that are pre-ordered between now and Oct. 31.
It’s like the 90s all over again. Capcom is releasing a new Ultra version of “Street Fighter 4,” with some new fighters and gameplay tweaks. Producer Tomoaki Ayano has chimed in on a few of those new battle systems that will appear in this final(?) revision.
The Ultra Combo Double represents a new option when choosing between your Ultras. Rather than pick from one or the other, you’ll get to bring both into a match and activate either as the situation calls for it. On the down side, though, both Ultras will be less powerful than if you had committed to one or the other. The Red Focus Attack acts as an enhancement to the regular Focus Attack system, and lets you absorb multiple attacks. It’s distinguishable by its red glow.