Gfinity is already fulfilling its goal of bringing professional eSports to the UK in an organized, coherent fashion, but the right partnerships certainly can’t hurt. Now its got a big one, announcing via press release earlier today that it has joined forces with Major League Gaming (MLG) to ensure eSports get a coordinated push across multiple continents.
It’s another step forward for Gfinity, which is less than a year old. Under the terms of the collaboration, Gfinity will use the MLG Pro Points system for players in its events, while both organizations will broadcast each others events online and team up to make sure coverage is going out to fans worldwide.
“We are still a new British company, and although we saw success when 2.5 million spectators tuned in during our first London based tournament in July, we see this partnership with MLG being a huge step forward for eSports for the UK in particular, and are looking forward to working with players and fans on a global scale,” Gfinity COO Paul Kent said in the release.
The announcement comes just before Gfinity’s second event, which is being held in Covent Garden, London, on October 12 and 13. The tournament will feature 16 top-ranked “Call of Duty: Black Ops II” teams doing battle for $70,000 in prizes, and it will be broadcast live on MLG.tv. Times for the webcasts are 5 am to 7:30 pm ET on Saturday and 4 am to 7:30 pm ET on Sunday.